English | ManualsAn old (and wrong!) notion of entrepreneurs is that the effort stops at the sale. Nothing could be less true, because only by using the product does the client get to appreciate it (or not). And such an expression of (dis)pleasure happens in no time these days! A good manual is a must to turn that appreciation in your favour. No marketing campaign can beat that! Whether your product requires a manual and what requirements it must meet can be found in the NEN5509 (1998 and draft2015). But what then? IKEA’s brilliant assembly instructions are a classic example. They explain very clearly, without words, how something has to be assembled. These operating instructions do not only avoid additional translation (costs), but also a lot of follow-up (costs) caused by incorrect assembly. Such a layout contributed to a large extent to the fast international growth of this company. Well, IKEA is not one of my clients, but maybe you will be soon? Not all operating instructions can do without text, certainly not for products like the Analyse software by Inmotio, for whom I made interactive operating instructions (see example) with screen displays of the software to be clicked on, so that the client can surf through the operation instructions as easily as through the system itself. This example just gives a limited impression, but I am happy to discuss what the possibilities are for your operating instructions with you. RICH+
Some examples (click on it for an enlarging): |
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